How SommOne.AI builds customer preference profiles and makes wine recommendations
AI wine recommendations only work when the engine behind them:
Understands customer preferences
Understands wine, objectively, based on data.
A guest answers a few quick questions by chat, in 30 seconds or less. No coffee-and-chocolate proxies. The questions are wine questions, with preference outcomes for red, white wine, and sparkling, EACH.
That’s important because people, including casual wine consumers, have different preferences for different styles. Just because they prefer certain characteristics in white, does not mean these preferences simply translate to red and sparkling preferences. After all, these styles have different profiles and characteristics.
Also SommOne.AI determines, very quickly, whether it's talking to a beginner, an enthusiast, or someone in between and carries on the conversation appropriately.
1
The guest talks.
We listen.
The engine profiles the wine — every wine
2
There’s a saying, “no one has tasted every wine, but someone has.” SommOne.AI accesses a proprietary database that contains profile traits for virtually every wine in the world. Traits that represent the characteristics that define the profile of a wine.
This is the patented core of the system. Massive amounts of wine data and data-driven algorithms refined over ten years by My Wine Guide®.
A notable London-based sommelier once said “wine preferences change at Waterloo Station,” - so right he was. The right wine on a Tuesday at home isn't the right wine in the city for an important or special dinner. And then there is the food. Of all the wine related searches on the internet, the #1 searched topic is food and wine pairing. SommOne.AI puts every recommendation in its context: budget, occasion, and food.
The result is a suggestion that feels like it came from a sommelier who knows the guest, up to the minute. Because, in the ways that matter, it does.
3
Context decides the final pour
You hold the keys
First, you decide which wines from your selection are eligible; your entire list and inventory, segments based on time and date, or discounted wines to name a few use cases. You decide which wines you want AL to work with.
Second, you’ll know which wines are recommended, how often, and most importantly why. Again, this is not an AI black box.
Third, SommOne.AI has built-in Persona Analytics. You’ll know what personas your list favors, the mix of actual personas in your dining room or store and what wines are recommended across each persona.
Is SommOne.AI a replacement for a Somm?
Absolutely not. Nothing can replace the relationships your sommelier(s) have with your wine loving, loyal customers. Those conversations are irreplaceable. Same as the knowledgeable staff in your store.
That said, can your somm(s) get to every table or your staff to every customer in your store? How many in your dining room want to have a conversation, feel uncomfortable or just prefer to self-serve? And don’t forget AL, your digital somm exists anywhere you want, 24/7: on your website, your reservation system, your social assets, their hotel room to name a few.
See it work with your wine selection
Your Wines. Your Guests’ Preferences